North Memorial Health Recognized by Modern Healthcare as a Winner of the 2021 Healthcare Marketing Impact Awards For Commitment to Ongoing Safety

North Memorial Health has been selected by Modern Healthcare and its judges as an award winner for the 2021 Healthcare Marketing Impact Awards. North Memorial Health was selected as the BRONZE Integrated Campaign of the Year in the Provider/Insurer category for its outstanding SAFER marketing campaign.

“When faced with managing the constantly changing safety guidelines of the pandemic, our teams at North Memorial Health rose to the challenge and imagined, developed, and implemented a foundation for safety protocols that was communicated through the innovative SAFER campaign; a connected experience that intuitively communicates COVID-19 safety to our team members and customers,” said J. Kevin Croston, MD, CEO of North Memorial Health. “With multiple touchpoints reaching our team members and customers, the campaign has clearly and consistently provided the latest safety guidelines, while also allowing us to remain nimble and effective as guidelines continue to change.”

North Memorial Health is honored to have received this award for its SAFER campaign, which ultimately reflected comprehensive efforts to keep its team members and customers safe, while also ensuring trust and confidence in the ability reduce the potential spread of COVID-19 throughout its facilities and community. This brand campaign was the solution to help customers and team members navigate safety across North Memorial Health’s facilities in a friendly, eye catching and clear way.

“Throughout the pandemic, our goal at North Memorial Health has been to ensure that team members and customers felt safe coming into work and in receiving care at our hospitals and clinics,” said Samantha Hanson, CAO of North Memorial Health. “The SAFER campaign has been successful because of our focus on safety, clear communication and integrity while remaining true to our brand identity and continuing familiarity for our customers, team members and community members.”

This award program identifies and recognizes outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and are reinventing the way audiences receive and retain healthcare information.

The complete list of this year’s winners is available at ModernHealthcare.com/ImpactWinners. Modern Healthcare announced the ranking and list of winners in its publication on November 1.